It is said that “In the information age, a website can generate such a high income which even a factory cannot generate. For customers, a website is an ‘always open’ workplace of your business” So, do you require a website even for a small business? The answer is a simple Yes. With ever-growing numbers of internet population (65 million by June 2017 as per the Internet and Mobile Association of India (IAMAI), getting a website is no longer a question of debate for small businesses – the internet savvy generation provides every small business a potential customer base that it can’t just ignore. And why not, a website keeps your business going even when you’re asleep. If done right, your website can provide your business an everlasting reputation.
While every small business is up for getting their websites done, there are still many without a website. In a recent survey commissioned by research firm Clutch, it was found out that 46 percent of U.S. small businesses still don’t have a website for their company. Further, in a survey commissioned by GoDaddy from Redshift Research of "very" small businesses (Australia, Brazil, Canada, India, Mexico, Turkey, United Kingdom, and United States), it came out that 59% did not have a website.
As there are a whole lot of eyeballs spending most of the time browsing the internet, your small business’s website can help you go viral. Let us have a look at some of the reasons why an online presence is necessary for your small business...
Honestly, a huge number of customers prefer businesses that provide an online content and half of them head to brand’s website for any product information. Are you missing out on this golden opportunity?
Today, customers are well aware of their rights. They expect businesses to have their own websites, just as they used to expect businesses to have a real physical business address. Further, 90% of the customers claim that their buying decisions are influenced by online reviews. Are you still behind in providing a social-proof to the valuable customers?
A well-designed website imbued with a great content is a sure hit in the eyes of customers – you can influence their perceptions by creating your own stories that reflect the reputation of your brand.
Take for example; your blogs help you communicate your message, mission and personality to the target audience.
Remember, your competitors have already set their foot in the market. A responsive website means a huge customer inflow. Make sure yours is equipped. While many customers can be easily influenced by various reports, reviews and recommendations online, it is important to stay in the competition.
A website well created with not only help customer, but is a great way to benefit your own staff. Creating an orphan page (one that is not visible anywhere on the site so it can’t be found unless someone is given the direct link) with self-service videos, instructional materials, or even internal forms is a great way to enhance team efficiency and knowledge.
If you’ve still not created a responsive website for your business, Listifo is happy to help. We offer 24/7 support from our certified Pros, as well as guides, tutorials and a lot more! Get in touch with us.